Press & Media
Writing about us?
We'd love that.
Everything you need to cover Our Excuse — background, key facts, brand assets and a direct line to the team.
About Our Excuse
Our Excuse is a sport events platform and movement based in Madrid. We connect people through small-group sport experiences — padel, hiking, running, cycling and more — run by vetted local organisers who know what they're doing.
We were founded on a simple belief: the best human connections don't happen when you're trying to connect. They happen when you're doing something together, and everything else falls away. The sport is the excuse. The people are the point.
We are a platform for participants who want to show up and meet people worth knowing, and a home for organisers who take their events seriously. We are not a gym. Not a wellness app. Not a place for mass gatherings. Everything on Our Excuse is small by design.
Key Facts
- Founded
- 2024
- Headquartered
- Madrid, Spain
- Sports
- Padel, hiking, running, cycling and more
- Event format
- Small-group, in-person, led by vetted organisers
- Who it's for
- Anyone who wants to move and meet people worth knowing
- Website
- ourexcuse.com
- @ourexcuse
Story Angles
A few threads worth pulling if you're looking for a way in.
Loneliness is a public health crisis. Sport might be the cure.
Research consistently links social isolation to poor health outcomes. Our Excuse is betting that movement — not mindfulness apps or social media — is the most natural antidote. Small groups, shared effort, no agenda.
Madrid's sport culture is building something bigger than fitness.
The city has one of Europe's most vibrant padel scenes, a growing trail running community, and an outdoor culture that keeps people outside year-round. Our Excuse is the connective tissue bringing it together.
The creator economy comes to sport coaching.
Padel coaches, hiking guides, cycling instructors. Talented people who run great events but struggle with discovery and payment. Our Excuse gives them a home — and the infrastructure to build something sustainable.
Against the algorithm: why small-group beats mass fitness.
While the big fitness platforms compete on scale, Our Excuse is going the other direction — intentionally small, intentionally local, intentionally human. The question is whether intimacy can be a viable product in 2025.
Tone of Voice
When writing about Our Excuse, the tone is direct, warm, and free of wellness jargon. We don't "unlock your potential". We get people out of the house.
- Use: direct, confident, human, a little irreverent
- Avoid: "wellness", "community" (overused), "journey", "optimise"
- Our tagline: "The sport is the excuse."
- Our core line: "Show up. Play. Meet people worth knowing."
Brand Colours
#E8521A#0E0E0E#F5F2ED#D4FF00Typography: Bebas Neue (display) · Playfair Display italic (taglines) · Epilogue (body)
Get in touch
For interviews, assets, background information or anything else — reach out directly. We respond quickly.
[email protected]Prefer a call? Mention it in your email and we'll set something up.